Working alongside a global toy manufacturer to create an interactive, 3D, digital universe that enables fans to engage with collectibles in a whole new way.
Our client
McFarlane Toys Digital is a global toy company and a pioneer in the toy industry. Founded over 25 years ago, McFarlane Toys has set the bar in the action figure category and is known for its design-driven approach and unparalleled attention to detail.
What We Did
SLIDEFACTORY worked with McFarlane Toys Digital to design and develop a Mac and PC viewer application in Unity3d that allowed users to collect, share, and display their digital collectibles in high resolution digital environments.
Project Detail
McFarlane Toys Digital, a global toy company, approached SLIDEFACTORY with the intention of expanding their business by bringing their physical products into the digital realm. The client wanted to leverage web3 technology to offer digital collectibles (NFTs) for customers to purchase and trade via an NFT marketplace. McFarlane also wanted to build a desktop application that would allow customers to collect and display their digital collectibles in a similar way that they would display physical collectibles.
Strategic Goals
To achieve McFarlane’s vision of a digital collecting universe, SLIDEFACTORY’s worked alongside our client stakeholder to:
- Design and develop desktop 3D application for both Mac and PC that would allow users to display their collectibles in high-resolution, 3D environments
- Create a membership system that would enable users to sign up and connect their digital wallets to the 3D application and import their 3D collectibles
- Develop a web-based back-end system to integrate with multiple NFT marketplaces, manage users, and interconnect 3D assets and blockchain purchases.
Services Offered
Unity3D Development, C# development, Node.js, HTML/ CSS/ Javascript, MacOS Application Development, Desktop Application Development, Web3, Ethers.js, SmartContract Development, ThirdWeb, PostGres, AWS, EBS, Ec2
The Outcome
To fulfill McFarlane Toys Digital’s requirements, our team provided the following services:
- Design, UX, and strategy consulting to help McFarlane bring their vision to life
- Technical architecture to ensure seamless integration of different components
- Development of a Mac and PC viewer application in Unity3D that would allow users to display their digital collectibles in a similar way that they would display physical collectibles
- Architecture and Development of a robust back-end system to manage users, interconnect 3D assets and blockchain purchases, and monitor the blockchain to track multiple NFT marketplaces and grant user XP and awards.
Following the successful collaboration with SLIDEFACTORY, McFarlane Toys Digital was able to expand their business into the digital realm and offer fans a new way to engage with the toys they love.
With an initial viewer application release on PC and a later release on Mac OS, McFarlane Toys Digital offered consumers the ability to build and decorate digital spaces in an app offering sharing features and gamification, where users can earn experience points to unlock exclusive rewards and drops.
The digital collectible marketplace, accessible through McFarlaneToys.Digital, allowed users to manage their collections and connect their digital wallets seamlessly. The back-end system developed by SLIDEFACTORY managed users, interconnected 3D assets and blockchain purchases, and monitored the blockchain to track multiple web3 events and NFT marketplace transactions.
Overall, the collaboration between McFarlane Toys Digital and SLIDEFACTORY resulted in a successful launch that enabled McFarlane Toys Digital to expand their business into the digital realm and offer their customers a new and exciting way to engage with their products.
“We have seen the emergence of digital collectibles as a new way to engage with fans and the toys they love. This unique space allows us to build a better platform and digital experience that can only enhance the traditional art of collecting and create a collector space that can house an infinite number of toys,”
Stephan Tetrault, COO of McFarlane Toys.
